The NBA is ramping up its bet on creator-led …
· Yahoo Sports
The NBA is ramping up its bet on creator-led commentary, elevating YouTube basketball star Kenny Beecham to the center of its fan-facing media strategy as it continues to chase younger audiences across digital platforms. Beecham, who has more than 4.16 million followers on his own channels and has worked with the league for over six years, now fronts an original basketball trivia series, hosts official telecasts and appears on NBA TV — all while remaining an independent creator.
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This article originally appeared on Hoops Hype: The NBA is ramping up its bet on creator-led …