Prediction markets are trying to lure journalists with partnership deals
· The Verge
Prediction markets are working to ingratiate themselves with mainstream news and culture: The Golden Globes broadcast in January was plastered with Polymarket odds, the AP is licensing election data to Kalshi, and a partnership between Polymarket and Substack means more prediction market data in newsletters.
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Some prediction market exchanges are now attempting to strike deals with individual reporters. Rick Ellis, an independent entertainment journalist who runs AllYourScreens.com and writes a newsletter on Substack about TV and streaming, told The Verge he received an offer this week.
The deal involved producing two stories a week based on …